The Mummy Bloggers
Author: Holly Wainwright
Publisher: Allen & Unwin
My Rating: 4/5
The Mummy Bloggers is the debut novel from Holly Wainwright. Wainwright’s career has spanned over twenty years in print and digital publishing, and her most recent success is hosting the Mamamia Network’s successful podcast, ‘This Glorious Mess’. In touch with the digital world, Holly Wainwright has decided to tackle the volatile world of the mummy blogger.
And what a world Wainwright has created! Although the book is complete fiction, and the story-line somewhat stretched to its limits, you can somehow imagine these three bloggers in real life.
Having been in the online space during the rise and domination of the mummy blogger, I found this book wildly entertaining. Although, I myself have been blogging for almost ten years, I have managed to steer clear of the mummy blogger label choosing not to blog about my family and personal life, more a journal of personal reflection. My blog now has evolved to be more writing focused. But, I have read and followed my fair share of mummy bloggers and can certainly see a few reflected in the characters in this book.
The Mummy Bloggers tells the story of three very different bloggers. There’s Elle aka The Stylish Mumma. Stylish, fit, and fabulous with a picture-perfect lifestyle, but not so perfect past. Then there’s Abi: The Green Diva. All natural, gluten, dairy and sugar free, living the country lifestyle and homeschooling her kids. And lastly, there’s Leisel – The Working Mum, juggling kids, husband, and career, and just keeping it real for all those doing the same. The three bloggers have all been nominated for a prestigious blogging award, and this is where the story plays out in a hilarious and eye-opening way.
Wainwright certainly doesn’t hold back when taking on the world of mummy bloggers. She tackles all the issues head-on, in both a critical and sensitive way. There are times when you gasp at each blogger’s tactics and physically recoil at their blog posts. However, there are also times where you can’t help but empathize with the characters and understand their motives. Mostly. Perhaps, there is one character who will grate on you until the end, as there was me. I have a feeling though, that the character in question, really wouldn’t care if I liked her or not!
The thing Wainwright gets right in this book are the characters. I have no doubt there are or have been mummy bloggers in the blogosphere who would fit these moulds perfectly. Starving for attention, doing whatever it takes for clicks and likes, and going against all their morals lured by sponsored posts, brands, recognition and popularity.
And while the craziness and battle for likes is the main storyline in The Mummy Bloggers, Wainwright also tackles the sensitive issues. Trolling, how much sharing is too much, especially when it comes to your kids’ lives, and how much should readers and follows believe? How much of what we see is authentic and genuine, and how much is simply an ‘image’ the blogger has to keep up?
The Mummy Bloggers is well-written and snapped up my attention from page one. Wainwright’s pacing is perfectly measured, keeping you turning the page and building anticipation right up to the dramatic conclusion with a twist you may or may not see coming.
I thoroughly enjoyed this book, and highly recommend it. It’s an easy, engaging read, and if you have any experience in the world of blogging, whether as a blogger or simply reader of blogs, I have no doubt you will enjoy this book.