I’ve written before about my aversion to ‘the sponsored post’. Now don’t get me wrong, I’m certainly an ‘each to their own’ kind of gal, but again I find myself being irritated by the amount of sponsored content on blogs these days. The other day I was reading one of my favourite bloggers who does do sponsored content from time to time and as I was reading a beautifully written, heart wrenching post I get to the bottom to a disclaimer that the content was actually sponsored! I felt ripped off. And I know I’m wrong to feel that way. In fact I didn’t even want to write this post and instead began something else for IBOT but these words and thoughts kept popping up on the screen so apologies, I have to let them out. Feel free to click away now.