I’ve written before about my aversion to ‘the sponsored post’. Now don’t get me wrong, I’m certainly an ‘each to their own’ kind of gal, but again I find myself being irritated by the amount of sponsored content on blogs these days. The other day I was reading one of my favourite bloggers who does do sponsored content from time to time and as I was reading a beautifully written, heart wrenching post I get to the bottom to a disclaimer that the content was actually sponsored! I felt ripped off. And I know I’m wrong to feel that way. In fact I didn’t even want to write this post and instead began something else for IBOT but these words and thoughts kept popping up on the screen so apologies, I have to let them out. Feel free to click away now.
The way I see it is if you wish to do sponsored posts or giveaways sure, go for it. But let the reader know at the beginning of the post, not the end. Even though I’m sure the post in question was from the heart (she really is an amazing writer), the full meaning was lost for me, cheapened. And yes, that’s me, my interpretation. I could never ‘sell‘ my words for a product other than my own which is certainly my choice and others have their choices. But also, give the reader a choice. I choose to glance over sponsored content or even click away, but give me that choice please. I’ll be back to check out your blog again and again as I love your writing, but let me know what I’m in for. Honesty and disclosure.
Even as I write this I know how conceited this sounds. Who am I to demand from other bloggers? It’s their blog, their choice. And I get that. Which is why this topic tears me in two. I want to sit somewhere in between, but I can’t. It’s the opinionated side of me clawing to get out. I don’t want to be judgmental and I want to understand and now it’s okay that bloggers deserve to make money out of their blog. I do know that those who choose to run sponsored content only do so because they believe in the product. I’m a writer, I know that marketing and word of mouth sells. I know all this, so why does this rile me so?
After my last post on the issue I feel I upset some people, and that is not my intention. Perhaps it is just when the blogs I tend to fall for, the beautifully written ones, ones that are from the heart, honest and relatable, turn into content churning machines I feel a sense of loss. There must be a happy medium somewhere. It’s just a few blogs seem to be spewing out more and more sponsored content and giveaways than not. It’s gone from once a week to every second post. Gone is the authenticity for me as a reader. And yes, that is my problem.
So here I sit going around in circles with this topic yet again, and getting nowhere. Berating myself for being so opinionated and shaming myself for thinking let alone writing down these thoughts. Yet, still getting that unsettling feeling when I come across sponsored content. It’s my problem, I know. Maybe I just need a good slap in the face. Get over it girl! Move on. Or maybe I just need a holiday, somewhere like that picture above…
Do you feel cheated by sponsored content if it’s not disclosed at the start of the post?
Can someone please give me the slap I need?
Okay, rant over. Normal transmission will resume tomorrow. Thank you.
Today I’m liking with the last time for the year with Essentially Jess for IBOT with a fabo mix of bloggers (and yes some who do sponsored content okay) but nonetheless fabulous so head over and check them out.